The RadioTail Blog : RadioTail

Screaming Podcasting at Streaming Media East 2007

RadioTail CEO Greg Galant will be speaking at Streaming Media East 2007 about The Real ROI for Podcasting. He'll be in the good company of Economist.com publisher Ben Edwards, About.com's John Havens, BusinessWeek writer Reena Jana and podcast virtuoso Jason Van Orden.

Podcast Advertising: Crossing the Chasm

Mac News World quotes RadioTail in its coverage of podcasting's rapid growth. The article cites a study that podcast audiences are expected to jump 450 percent to 55 million by 2011.

Social Media 2007

RadioTail's heading to the Windy City for Social Media 2007, where RadioTail CEO Greg Galant will be the speaker at a session on Powering Your Marketing With Podcasting.

NYC Podcasting Association: Make Your Own Media Company

RadioTail CEO Greg Galant has been invited to be the speaker at this month's New York City Podcasting Association Meetup. His talk is titled Make Your Own Media Company and will be on Jan 31. Please RSVP on Meetup. The list is already full but you can add your name to the waiting list.

iMedia: The Open Secrets of Podcast Measurement

You don't need to visit a psychic to figure out what kind of impact a podcast is having. RadioTail's CEO tells you how to collect data on a podcast and explains what it means in iMedia Connection. Topics include:

  • The iTunes top 100 lists
  • User reviews
  • User comments
  • Wisdom from the rest of the web
  • Spying on the audience

Bah, Humbug!

Nothing like A Podcast Carol to change one's outlook on podcasting for 2007. Happy Holidays!

iMedia: Podcast Myths

Don't believe everything you hear about podcasting. RadioTail CEO Greg Galant addresses five common misconceptions about podcast advertising for iMedia Connection. The five myths debunked are:

  • Myth #1: There's a huge incentive to fast forward ads
  • Myth #2: You can't know the profile of a podcast's listeners or viewers
  • Myth #3: There are an abundance of phantom downloaders inflating statistics
  • Myth #4: Creating an effective podcast is cheap and easy
  • Myth #5: You need to do distribution deals for a podcast

RadioTail in Books

Though podcast advertising is still a young field, we've already been written up in two books. This makes us feel old. Kudos to some of our favorite podcast experts for turning out their books so quickly without sacrificing quality.

Rob Walch and Mur Lafferty's Tricks of the Podcasting Masters (Que, 2006) uses a quote from RadioTail CEO Greg Galant to lead its chapter titled "Generating Revenue".

Jason Van Orden just published Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans (Larstan Publishing, 2006). He describes how podcasters can use RadioTail's podcast control panel to gauge the value of their audience.

RadioTail On The Record

It seems fitting that you can now learn more about RadioTail through your ear buds in a podcast interview with our CEO Greg Galant on Eric Schwartzman's On the Record... Online. Eric's conducting a series on podcast measurement that includes executives from RadioTail, Hearst, Nielsen Analytics, FeedBurner, Audit Bureau of Circulation, Arbitron, and Buzz Metrics. You can jump right to the audio interview with Greg by clicking here.

TrueNYC Interview

RadioTail CEO Greg Galant is interviewed about entrepreneurship and podcasting on TrueNYC, a TV show that airs on New York City channel 67/109 and on the Internet. There's nothing more fun than working at a media startup in NYC and it's an honor to be in the company of so many great entrepreneurs.

iMedia: The Keys to Podcast Advertising

iMedia Connection ran an article by RadioTail CEO Greg Galant titled The Keys to Podcast Advertising. He outlines five tips for podcast advertising:

  • Keep your message brief
  • Vary your creative
  • Don't underestimate your audience
  • Place your ads interstitially (don't use pre- or post-roll)
  • Don't imitate broadcast radio

The article caused a lot of discussion among bloggers, including Joseph Jaffe of Jaffe Juice, Marshall Sponder of WebMetricsGuru, Anthony Cantiello of Podcast Herald, Steve Rubel of Micro Persuasion and John Federico of BrandBrains. Thanks to all who join us in pioneering this new and exciting medium.

Print Media Expo

RadioTail CEO Greg Galant will be speaking on a panel titled "Casting Call! Webcasting and Podcasting Up Close" at the Print Media Expo on Wednesday, March 22, 2006. It's held at The Hilton New York.

Podcast Media Mixer

We just launched a news bulletin called the Podcast Media Mixer aimed at media and advertising professionals (we'll be providing more resources specifically for independent podcasters soon). Be sure to subscribe via email or RSS.

Regular features include:

  • Producing Profitable Podcasts
  • Auditory Advertising Advantage
  • Quintessential Queue
  • Listener Line

In our first issue's Quintessential Queue, we cover the rise of humor podcasts.

Reaching Extreme Travelers

We’ve been running a podcast ad campaign for ExpertFlyer.com on TravelCommons that was just officially announced.

ExpertFlyer.com, the premiere air travel information tool, needed to reach people who spend most of their year traveling such as consultants and salespeople. RadioTail placed their ad in TravelCommons, an excellent podcast by Mark Peacock who is himself a management consultant. Mark’s podcast focuses on the act of traveling, giving tips and stories about living out of a suitcase -– which is a top priority for ExpertFlyer.com’s potential customers.

The biggest drawback to taking on advertising in a podcast is dealing with managing an advertising campaign. What did Mark have to do once he was set up on our system? Absolutely nothing - except say “yes” to allowing the ad in his podcast. The ad was automatically inserted in his podcast at a spot of his choosing. ExpertFlyer.com got real-time access to RadioTail's Podcast Listener Metrics system so they could monitor the success of their campaign.

PodcasterCon

We're headed down to Dixie for PodcasterCon at UNC Chapel Hill. It's hard to know what to expect when the sessions are managed via wiki, but I think we'll be pleasantly surprised. Drop us a note or leave a comment if you're also attending.

Content is King

Money has been a prime topic of conversation for podcasters lately. The last podcast meetup I attended was no exception. Of course being in the podcast advertising business, I was having a blast talking dollars. However, Adam from Dailysonic pointed out to me afterwards that the person at the meetup with one of the most listened to podcasts was the one who was spending the least time thinking about advertising. He was just focused on making great content.

Goes to show content is still king. We here at RadioTail just want to be a pawn in your podcast operation to help you make money, so you can focus on royalty.

Portable Expos

Portable Media Expo

Portable Media Expo

If you ran out of topics for clever conversation at the Portable Media Expo (aka Podcast Expo), you could always fall back on snarky comments about the expo next door that also dealt with portability. The Podcast Expo shared the Ontario Convention Center with the Portable Sanitation Association International (PSAI) Convention & Trade Show. In the interest of full disclosure, I must admit I made my share of jokes about this too.

Before we simply write off our portable brethren as just a fun party joke, perhaps it's worth checking if there's anything to learn from them. After all, it's a $1.5 billion a year industry according to the PSAI. Podcasting is method of distribution that didn't create a need but filled a need: worthwhile rich media that could be experienced away from the computer. Needless to say, the porta-potty also filled a preexisting need for sanitary mobility. The PSAI's only been around since 1970, so let's examine the PSAI vision statement that was part of this rapid growth and see if any of it applies to podcasting:

1. Is recognized internationally as the credible, authoritative voice of the portable sanitation industry.
2. Continues to educate the industry, general public and government entities and provides tools to promote safety and health.
3. Represents international members through a regional network and assists and promotes the setting of standards and services as a repository of information and resources for all.
4. Through our efforts, the environment is a cleaner, safer place.

As for #1, I think we know there'll never be one authoritative voice of podcasting, no matter how hard certain people might try. The controversies at the expo seemed to prove that no one's word was above scrutiny. Points #2 and #3 are a bit more appealing for podcasting, especially the need to educate the general public. As for #4, podcasting could be a safer place in terms of encouraging podcasters to normalize podcasts so as not to damage listeners' ears. Make the podcasting environment cleaner? No thank you.

Podcast Expo Excitement

I’m here at the Portable Media Expo and Podcast Conference listening to the keynotes. Well to be honest I’m not giving it my full attention, I’ve got a couple distractions. I don’t know what’s more exciting, launching the first major marketing campaign for a business, or working a conference that’s the first ever for your fledgling industry. Well I’ll never find out which is more exciting because we’re doing both at the same time.

If you’re here at the conference, be sure to track me down by sending me an e-mail.

Even if you’re not, pop over to Sell Out Big Time. We’ve built powerful technology to manage advertising campaigns for podcasts, which will be great for making money with your podcast but not fun stuff to play with. So we started Sell Out Big Time, which lets you insert parody ads in your podcast so you can test it out. It’s the first public live test of dynamic ad insertion into podcasts.

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