http://www.radiotail.com/podcastmediamixer/ Wit and wisdom for podcast producers and advertisers en-us Mon, 27 Feb 2006 11:00:03 -0500 Mon, 27 Feb 2006 11:00:03 -0500 http://blogs.law.harvard.edu/tech/rss PMM mediamixer@radiotail.com mediamixer@radiotail.com http://www.radiotail.com/podcastmediamixer/02-27-06.html In our this issue, we cover:

• Producing Profitable Podcasts: Three golden rules for an insightful interview.
• Auditory Advertising Advantage: Writing ads for audio. You've got only a few seconds to get your message across in a podcast, so you need a quick pitch.
• Quintessential Queue: Don't drink alone. These intoxicating podcasters will keep you company:
• Listener Line: How long should ads be? What does CPM mean?

]]> Mon, 27 Feb 2006 11:00:03 -0500 http://www.radiotail.com/podcastmediamixer/02-27-06.html http://www.radiotail.com/podcastmediamixer/02-02-06.html In our first issue, we cover:

Producing Profitable Podcasts: Three easy format ideas for starting a podcast in your understaffed media organization.

Auditory Advertising Advantage: Where do you start negotiating a podcast advertising deal? Here are a few key terms to watch out for.

Quintessential Queue: Humor podcasts are on the rise.

Listener line: What is the right CPM for podcasts?

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