Three easy format ideas for starting a podcast in your understaffed media organization.
Story behind the story
Interview the author of a print story about what it took to get the scoop. It's worked successfully for both wide-circulation publications such as BusinessWeek and trade publications such as Advertising Age.
Roundtable of experts
Set up a conference call with experts in your field to discuss the issues of the week. This is a great way to get story ideas. Try to get people who will argue with each other - ad hominem attacks preferable.
While the above ideas are simple and structured ways to jump into podcasting, they still take a lot of time. Free time is unfortunately a luxury few in the media business have today. By starting out repurposing existing content from speakers at the last conference your company sponsored, or the last broadcast segment you did, you can prove the viability of podcasting and build a following. It will be more rewarding to indulge in podcasting after you have started to build a following of listeners and inventory to start tempting advertisers with.