The Podcast Media Mixer is a news bulletin aimed at media and advertising professionals. It contains easily digestible information about how to increase and improve your involvement in podcasting. While we start with the basics, as time goes on we will cover more advanced areas of podcasting and also release case studies and statistics. Brought to you by RadioTail.

Archives

Vol I, Issue II
Feb. 27, 2006

In our this issue, we cover:

Producing Profitable Podcasts: Three golden rules for an insightful interview.
Auditory Advertising Advantage: Writing ads for audio. You've got only a few seconds to get your message across in a podcast, so you need a quick pitch.
Quintessential Queue: Don't drink alone. These intoxicating podcasters will keep you company:
Listener Line: How long should ads be? What does CPM mean?

Vol I, Issue I
Feb. 2, 2006

In our first issue, we cover:

Producing Profitable Podcasts: Three easy format ideas for starting a podcast in your understaffed media organization.
Auditory Advertising Advantage: Where do you start negotiating a podcast advertising deal? Here are a few key terms to watch out for.
Quintessential Queue: Humor podcasts are on the rise.
Listener Line: What is the right CPM for podcasts?