The RadioTail Blog http://www.radiotail.com/ The RadioTail Blog is where our team tells their tale about navigating the worlds of podcasting, advertising and entrepreneurship. en Copyright 2007 Thu, 15 Mar 2007 18:17:58 -0500 http://www.sixapart.com/movabletype/?v=3.34 http://blogs.law.harvard.edu/tech/rss Screaming Podcasting at Streaming Media East 2007 RadioTail CEO Greg Galant will be speaking at Streaming Media East 2007 about The Real ROI for Podcasting. He'll be in the good company of Economist.com publisher Ben Edwards, About.com's John Havens, BusinessWeek writer Reena Jana and podcast virtuoso Jason Van Orden.

]]> http://www.radiotail.com/2007/03/screaming_radiotail_at_streami.php http://www.radiotail.com/2007/03/screaming_radiotail_at_streami.php RadioTail Thu, 15 Mar 2007 18:17:58 -0500 Podcast Advertising: Crossing the Chasm Mac News World quotes RadioTail in its coverage of podcasting's rapid growth. The article cites a study that podcast audiences are expected to jump 450 percent to 55 million by 2011.

]]> http://www.radiotail.com/2007/03/podcast_advertising_crossing_t.php http://www.radiotail.com/2007/03/podcast_advertising_crossing_t.php RadioTail Thu, 01 Mar 2007 23:24:41 -0500 Social Media 2007 RadioTail's heading to the Windy City for Social Media 2007, where RadioTail CEO Greg Galant will be the speaker at a session on Powering Your Marketing With Podcasting.

]]> http://www.radiotail.com/2007/02/social_media_2007.php http://www.radiotail.com/2007/02/social_media_2007.php RadioTail Sun, 18 Feb 2007 19:14:07 -0500 NYC Podcasting Association: Make Your Own Media Company RadioTail CEO Greg Galant has been invited to be the speaker at this month's New York City Podcasting Association Meetup. His talk is titled Make Your Own Media Company and will be on Jan 31. Please RSVP on Meetup. The list is already full but you can add your name to the waiting list.

]]> http://www.radiotail.com/2007/01/nyc_podcasting_association_mak.php http://www.radiotail.com/2007/01/nyc_podcasting_association_mak.php RadioTail Mon, 22 Jan 2007 14:21:38 -0500 iMedia: The Open Secrets of Podcast Measurement You don't need to visit a psychic to figure out what kind of impact a podcast is having. RadioTail's CEO tells you how to collect data on a podcast and explains what it means in iMedia Connection. Topics include:
  • The iTunes top 100 lists
  • User reviews
  • User comments
  • Wisdom from the rest of the web
  • Spying on the audience

]]> http://www.radiotail.com/2007/01/imedia_the_open_secrets_of_pod.php http://www.radiotail.com/2007/01/imedia_the_open_secrets_of_pod.php RadioTail Fri, 05 Jan 2007 12:33:46 -0500 Bah, Humbug! Nothing like A Podcast Carol to change one's outlook on podcasting for 2007. Happy Holidays!

]]> http://www.radiotail.com/2006/12/bah_humbug.php http://www.radiotail.com/2006/12/bah_humbug.php RadioTail Fri, 22 Dec 2006 13:13:49 -0500 iMedia: Podcast Myths Don't believe everything you hear about podcasting. RadioTail CEO Greg Galant addresses five common misconceptions about podcast advertising for iMedia Connection. The five myths debunked are:
  • Myth #1: There's a huge incentive to fast forward ads
  • Myth #2: You can't know the profile of a podcast's listeners or viewers
  • Myth #3: There are an abundance of phantom downloaders inflating statistics
  • Myth #4: Creating an effective podcast is cheap and easy
  • Myth #5: You need to do distribution deals for a podcast

]]> http://www.radiotail.com/2006/09/imedia_podcast_myths.php http://www.radiotail.com/2006/09/imedia_podcast_myths.php RadioTail Mon, 18 Sep 2006 12:47:16 -0500 RadioTail in Books Though podcast advertising is still a young field, we've already been written up in two books. This makes us feel old. Kudos to some of our favorite podcast experts for turning out their books so quickly without sacrificing quality.

Rob Walch and Mur Lafferty's Tricks of the Podcasting Masters (Que, 2006) uses a quote from RadioTail CEO Greg Galant to lead its chapter titled "Generating Revenue".

Jason Van Orden just published Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans (Larstan Publishing, 2006). He describes how podcasters can use RadioTail's podcast control panel to gauge the value of their audience.

]]> http://www.radiotail.com/2006/09/radiotail_in_books.php http://www.radiotail.com/2006/09/radiotail_in_books.php RadioTail Mon, 11 Sep 2006 20:55:22 -0500 RadioTail On The Record It seems fitting that you can now learn more about RadioTail through your ear buds in a podcast interview with our CEO Greg Galant on Eric Schwartzman's On the Record... Online. Eric's conducting a series on podcast measurement that includes executives from RadioTail, Hearst, Nielsen Analytics, FeedBurner, Audit Bureau of Circulation, Arbitron, and Buzz Metrics. You can jump right to the audio interview with Greg by clicking here.

]]> http://www.radiotail.com/2006/09/radiotail_on_the_record.php http://www.radiotail.com/2006/09/radiotail_on_the_record.php RadioTail Tue, 05 Sep 2006 13:26:23 -0500 TrueNYC Interview RadioTail CEO Greg Galant is interviewed about entrepreneurship and podcasting on TrueNYC, a TV show that airs on New York City channel 67/109 and on the Internet. There's nothing more fun than working at a media startup in NYC and it's an honor to be in the company of so many great entrepreneurs.

]]> http://www.radiotail.com/2006/07/truenyc_interview_1.php http://www.radiotail.com/2006/07/truenyc_interview_1.php RadioTail Mon, 17 Jul 2006 23:08:43 -0500 iMedia: The Keys to Podcast Advertising iMedia Connection ran an article by RadioTail CEO Greg Galant titled The Keys to Podcast Advertising. He outlines five tips for podcast advertising:
  • Keep your message brief
  • Vary your creative
  • Don't underestimate your audience
  • Place your ads interstitially (don't use pre- or post-roll)
  • Don't imitate broadcast radio

The article caused a lot of discussion among bloggers, including Joseph Jaffe of Jaffe Juice, Marshall Sponder of WebMetricsGuru, Anthony Cantiello of Podcast Herald, Steve Rubel of Micro Persuasion and John Federico of BrandBrains. Thanks to all who join us in pioneering this new and exciting medium.

]]> http://www.radiotail.com/2006/05/imedia_the_keys_to_podcast_adv.php http://www.radiotail.com/2006/05/imedia_the_keys_to_podcast_adv.php RadioTail Wed, 31 May 2006 18:07:30 -0500 Print Media Expo RadioTail CEO Greg Galant will be speaking on a panel titled "Casting Call! Webcasting and Podcasting Up Close" at the Print Media Expo on Wednesday, March 22, 2006. It's held at The Hilton New York.

]]> http://www.radiotail.com/2006/03/print_media_expo.php http://www.radiotail.com/2006/03/print_media_expo.php RadioTail Mon, 20 Mar 2006 15:55:41 -0500 Podcast Media Mixer We just launched a news bulletin called the Podcast Media Mixer aimed at media and advertising professionals (we'll be providing more resources specifically for independent podcasters soon). Be sure to subscribe via email or RSS.

Regular features include:

  • Producing Profitable Podcasts
  • Auditory Advertising Advantage
  • Quintessential Queue
  • Listener Line

In our first issue's Quintessential Queue, we cover the rise of humor podcasts.

]]> http://www.radiotail.com/2006/02/podcast_media_mixer.php http://www.radiotail.com/2006/02/podcast_media_mixer.php RadioTail Thu, 02 Feb 2006 20:08:16 -0500 Reaching Extreme Travelers We’ve been running a podcast ad campaign for ExpertFlyer.com on TravelCommons that was just officially announced.

ExpertFlyer.com, the premiere air travel information tool, needed to reach people who spend most of their year traveling such as consultants and salespeople. RadioTail placed their ad in TravelCommons, an excellent podcast by Mark Peacock who is himself a management consultant. Mark’s podcast focuses on the act of traveling, giving tips and stories about living out of a suitcase -– which is a top priority for ExpertFlyer.com’s potential customers.

The biggest drawback to taking on advertising in a podcast is dealing with managing an advertising campaign. What did Mark have to do once he was set up on our system? Absolutely nothing - except say “yes” to allowing the ad in his podcast. The ad was automatically inserted in his podcast at a spot of his choosing. ExpertFlyer.com got real-time access to RadioTail's Podcast Listener Metrics system so they could monitor the success of their campaign.

]]> http://www.radiotail.com/2006/01/reaching_extreme_travelers.php http://www.radiotail.com/2006/01/reaching_extreme_travelers.php RadioTail Wed, 18 Jan 2006 18:01:23 -0500 PodcasterCon We're headed down to Dixie for PodcasterCon at UNC Chapel Hill. It's hard to know what to expect when the sessions are managed via wiki, but I think we'll be pleasantly surprised. Drop us a note or leave a comment if you're also attending.

]]> http://www.radiotail.com/2005/12/podcastercon.php http://www.radiotail.com/2005/12/podcastercon.php RadioTail Wed, 14 Dec 2005 20:12:50 -0500