The RadioTail Blog tag:www.radiotail.com,2007://3 2007-03-15T23:43:33Z The RadioTail Blog is where our team tells their tale about navigating the worlds of podcasting, advertising and entrepreneurship. Movable Type 3.34 Screaming Podcasting at Streaming Media East 2007 tag:www.radiotail.com,2007://3.282 2007-03-15T23:17:58Z 2007-03-15T23:43:33Z RadioTail CEO Greg Galant will be speaking at Streaming Media East 2007 about The Real ROI for Podcasting. He'll be in the good company of Economist.com publisher Ben Edwards, About.com's John Havens, BusinessWeek writer Reena Jana and podcast virtuoso Jason... Greg Galant http://www.venturevoice.com RadioTail CEO Greg Galant will be speaking at Streaming Media East 2007 about The Real ROI for Podcasting. He'll be in the good company of Economist.com publisher Ben Edwards, About.com's John Havens, BusinessWeek writer Reena Jana and podcast virtuoso Jason Van Orden.

]]> Podcast Advertising: Crossing the Chasm tag:www.radiotail.com,2007://3.279 2007-03-02T04:24:41Z 2007-03-02T04:40:01Z Mac News World quotes RadioTail in its coverage of podcasting's rapid growth. The article cites a study that podcast audiences are expected to jump 450 percent to 55 million by 2011.... Greg Galant http://www.venturevoice.com Mac News World quotes RadioTail in its coverage of podcasting's rapid growth. The article cites a study that podcast audiences are expected to jump 450 percent to 55 million by 2011.

]]> Social Media 2007 tag:www.radiotail.com,2007://3.277 2007-02-19T00:14:07Z 2007-02-19T00:26:06Z RadioTail's heading to the Windy City for Social Media 2007, where RadioTail CEO Greg Galant will be the speaker at a session on Powering Your Marketing With Podcasting.... Greg Galant http://www.venturevoice.com RadioTail's heading to the Windy City for Social Media 2007, where RadioTail CEO Greg Galant will be the speaker at a session on Powering Your Marketing With Podcasting.

]]> NYC Podcasting Association: Make Your Own Media Company tag:www.radiotail.com,2007://3.272 2007-01-22T19:21:38Z 2007-01-22T19:30:49Z RadioTail CEO Greg Galant has been invited to be the speaker at this month's New York City Podcasting Association Meetup. His talk is titled Make Your Own Media Company and will be on Jan 31. Please RSVP on Meetup. The... RadioTail RadioTail CEO Greg Galant has been invited to be the speaker at this month's New York City Podcasting Association Meetup. His talk is titled Make Your Own Media Company and will be on Jan 31. Please RSVP on Meetup. The list is already full but you can add your name to the waiting list.

]]> iMedia: The Open Secrets of Podcast Measurement tag:www.radiotail.com,2007://3.267 2007-01-05T17:33:46Z 2007-01-22T19:28:14Z You don't need to visit a psychic to figure out what kind of impact a podcast is having. RadioTail's CEO tells you how to collect data on a podcast and explains what it means in iMedia Connection. Topics include: The... RadioTail You don't need to visit a psychic to figure out what kind of impact a podcast is having. RadioTail's CEO tells you how to collect data on a podcast and explains what it means in iMedia Connection. Topics include:
  • The iTunes top 100 lists
  • User reviews
  • User comments
  • Wisdom from the rest of the web
  • Spying on the audience

]]> Bah, Humbug! tag:www.radiotail.com,2006://3.265 2006-12-22T18:13:49Z 2007-01-22T19:28:14Z Nothing like A Podcast Carol to change one's outlook on podcasting for 2007. Happy Holidays!... Greg Galant http://www.venturevoice.com Nothing like A Podcast Carol to change one's outlook on podcasting for 2007. Happy Holidays!

]]> iMedia: Podcast Myths tag:www.radiotail.com,2006://3.242 2006-09-18T17:47:16Z 2007-01-22T19:28:16Z Don't believe everything you hear about podcasting. RadioTail CEO Greg Galant addresses five common misconceptions about podcast advertising for iMedia Connection. The five myths debunked are: Myth #1: There's a huge incentive to fast forward ads Myth #2: You can't... RadioTail Don't believe everything you hear about podcasting. RadioTail CEO Greg Galant addresses five common misconceptions about podcast advertising for iMedia Connection. The five myths debunked are:
  • Myth #1: There's a huge incentive to fast forward ads
  • Myth #2: You can't know the profile of a podcast's listeners or viewers
  • Myth #3: There are an abundance of phantom downloaders inflating statistics
  • Myth #4: Creating an effective podcast is cheap and easy
  • Myth #5: You need to do distribution deals for a podcast

]]> RadioTail in Books tag:www.radiotail.com,2006://3.240 2006-09-12T01:55:22Z 2007-01-22T19:28:16Z Though podcast advertising is still a young field, we've already been written up in two books. This makes us feel old. Kudos to some of our favorite podcast experts for turning out their books so quickly without sacrificing quality. Rob... RadioTail Though podcast advertising is still a young field, we've already been written up in two books. This makes us feel old. Kudos to some of our favorite podcast experts for turning out their books so quickly without sacrificing quality.

Rob Walch and Mur Lafferty's Tricks of the Podcasting Masters (Que, 2006) uses a quote from RadioTail CEO Greg Galant to lead its chapter titled "Generating Revenue".

Jason Van Orden just published Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans (Larstan Publishing, 2006). He describes how podcasters can use RadioTail's podcast control panel to gauge the value of their audience.

]]> RadioTail On The Record tag:www.radiotail.com,2006://3.238 2006-09-05T18:26:23Z 2007-01-22T19:28:16Z It seems fitting that you can now learn more about RadioTail through your ear buds in a podcast interview with our CEO Greg Galant on Eric Schwartzman's On the Record... Online. Eric's conducting a series on podcast measurement that includes... RadioTail It seems fitting that you can now learn more about RadioTail through your ear buds in a podcast interview with our CEO Greg Galant on Eric Schwartzman's On the Record... Online. Eric's conducting a series on podcast measurement that includes executives from RadioTail, Hearst, Nielsen Analytics, FeedBurner, Audit Bureau of Circulation, Arbitron, and Buzz Metrics. You can jump right to the audio interview with Greg by clicking here.

]]> TrueNYC Interview tag:www.radiotail.com,2006://3.230 2006-07-18T04:08:43Z 2007-01-22T19:28:17Z RadioTail CEO Greg Galant is interviewed about entrepreneurship and podcasting on TrueNYC, a TV show that airs on New York City channel 67/109 and on the Internet. There's nothing more fun than working at a media startup in NYC and... RadioTail RadioTail CEO Greg Galant is interviewed about entrepreneurship and podcasting on TrueNYC, a TV show that airs on New York City channel 67/109 and on the Internet. There's nothing more fun than working at a media startup in NYC and it's an honor to be in the company of so many great entrepreneurs.

]]> iMedia: The Keys to Podcast Advertising tag:www.radiotail.com,2006://3.219 2006-05-31T23:07:30Z 2007-01-22T19:28:17Z iMedia Connection ran an article by RadioTail CEO Greg Galant titled The Keys to Podcast Advertising. He outlines five tips for podcast advertising: Keep your message brief Vary your creative Don't underestimate your audience Place your ads interstitially (don't use... RadioTail iMedia Connection ran an article by RadioTail CEO Greg Galant titled The Keys to Podcast Advertising. He outlines five tips for podcast advertising:
  • Keep your message brief
  • Vary your creative
  • Don't underestimate your audience
  • Place your ads interstitially (don't use pre- or post-roll)
  • Don't imitate broadcast radio

The article caused a lot of discussion among bloggers, including Joseph Jaffe of Jaffe Juice, Marshall Sponder of WebMetricsGuru, Anthony Cantiello of Podcast Herald, Steve Rubel of Micro Persuasion and John Federico of BrandBrains. Thanks to all who join us in pioneering this new and exciting medium.

]]> Print Media Expo tag:www.radiotail.com,2006://3.188 2006-03-20T20:55:41Z 2007-01-22T19:28:17Z RadioTail CEO Greg Galant will be speaking on a panel titled "Casting Call! Webcasting and Podcasting Up Close" at the Print Media Expo on Wednesday, March 22, 2006. It's held at The Hilton New York.... RadioTail RadioTail CEO Greg Galant will be speaking on a panel titled "Casting Call! Webcasting and Podcasting Up Close" at the Print Media Expo on Wednesday, March 22, 2006. It's held at The Hilton New York.

]]> Podcast Media Mixer tag:www.radiotail.com,2006://3.182 2006-02-03T01:08:16Z 2007-01-22T19:28:17Z We just launched a news bulletin called the Podcast Media Mixer aimed at media and advertising professionals (we'll be providing more resources specifically for independent podcasters soon). Be sure to subscribe via email or RSS. Regular features include: Producing Profitable... Greg Galant http://www.venturevoice.com We just launched a news bulletin called the Podcast Media Mixer aimed at media and advertising professionals (we'll be providing more resources specifically for independent podcasters soon). Be sure to subscribe via email or RSS.

Regular features include:

  • Producing Profitable Podcasts
  • Auditory Advertising Advantage
  • Quintessential Queue
  • Listener Line

In our first issue's Quintessential Queue, we cover the rise of humor podcasts.

]]> Reaching Extreme Travelers tag:www.radiotail.com,2006://3.179 2006-01-18T23:01:23Z 2007-01-22T19:28:17Z We’ve been running a podcast ad campaign for ExpertFlyer.com on TravelCommons that was just officially announced. ExpertFlyer.com, the premiere air travel information tool, needed to reach people who spend most of their year traveling such as consultants and salespeople. RadioTail... Greg Galant http://www.venturevoice.com We’ve been running a podcast ad campaign for ExpertFlyer.com on TravelCommons that was just officially announced.

ExpertFlyer.com, the premiere air travel information tool, needed to reach people who spend most of their year traveling such as consultants and salespeople. RadioTail placed their ad in TravelCommons, an excellent podcast by Mark Peacock who is himself a management consultant. Mark’s podcast focuses on the act of traveling, giving tips and stories about living out of a suitcase -– which is a top priority for ExpertFlyer.com’s potential customers.

The biggest drawback to taking on advertising in a podcast is dealing with managing an advertising campaign. What did Mark have to do once he was set up on our system? Absolutely nothing - except say “yes” to allowing the ad in his podcast. The ad was automatically inserted in his podcast at a spot of his choosing. ExpertFlyer.com got real-time access to RadioTail's Podcast Listener Metrics system so they could monitor the success of their campaign.

]]> PodcasterCon tag:www.radiotail.com,2005://3.163 2005-12-15T01:12:50Z 2007-01-22T19:28:17Z We're headed down to Dixie for PodcasterCon at UNC Chapel Hill. It's hard to know what to expect when the sessions are managed via wiki, but I think we'll be pleasantly surprised. Drop us a note or leave a comment... Greg Galant http://www.venturevoice.com We're headed down to Dixie for PodcasterCon at UNC Chapel Hill. It's hard to know what to expect when the sessions are managed via wiki, but I think we'll be pleasantly surprised. Drop us a note or leave a comment if you're also attending.

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