RadioTail in Books
Though podcast advertising is still a young field, we've already been written up in two books. This makes us feel old. Kudos to some of our favorite podcast experts for turning out their books so quickly without sacrificing quality.
Rob Walch and Mur Lafferty's Tricks of the Podcasting Masters (Que, 2006) uses a quote from RadioTail CEO Greg Galant to lead its chapter titled "Generating Revenue".
Jason Van Orden just published Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans (Larstan Publishing, 2006). He describes how podcasters can use RadioTail's podcast control panel to gauge the value of their audience.