The RadioTail Blog

iMedia: Podcast Myths

Don't believe everything you hear about podcasting. RadioTail CEO Greg Galant addresses five common misconceptions about podcast advertising for iMedia Connection. The five myths debunked are:

  • Myth #1: There's a huge incentive to fast forward ads
  • Myth #2: You can't know the profile of a podcast's listeners or viewers
  • Myth #3: There are an abundance of phantom downloaders inflating statistics
  • Myth #4: Creating an effective podcast is cheap and easy
  • Myth #5: You need to do distribution deals for a podcast

Posted on September 18, 2006 |

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Comments

This is very helpful, I'm starting a podcast station! You have the best podcasts! :) Any tips on getting good sponsors?

Posted by: Kelly King Anderson | October 27, 2006 07:35 PM

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