The RadioTail Blog : May 2006

iMedia: The Keys to Podcast Advertising

iMedia Connection ran an article by RadioTail CEO Greg Galant titled The Keys to Podcast Advertising. He outlines five tips for podcast advertising:

  • Keep your message brief
  • Vary your creative
  • Don't underestimate your audience
  • Place your ads interstitially (don't use pre- or post-roll)
  • Don't imitate broadcast radio

The article caused a lot of discussion among bloggers, including Joseph Jaffe of Jaffe Juice, Marshall Sponder of WebMetricsGuru, Anthony Cantiello of Podcast Herald, Steve Rubel of Micro Persuasion and John Federico of BrandBrains. Thanks to all who join us in pioneering this new and exciting medium.


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