The RadioTail Blog : November 2005

Content is King

Money has been a prime topic of conversation for podcasters lately. The last podcast meetup I attended was no exception. Of course being in the podcast advertising business, I was having a blast talking dollars. However, Adam from Dailysonic pointed out to me afterwards that the person at the meetup with one of the most listened to podcasts was the one who was spending the least time thinking about advertising. He was just focused on making great content.

Goes to show content is still king. We here at RadioTail just want to be a pawn in your podcast operation to help you make money, so you can focus on royalty.

Adrants

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Publish.com

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The Long Island Business News


Long Island Business News

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The New York Times

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Portable Expos

Portable Media Expo

Portable Media Expo

If you ran out of topics for clever conversation at the Portable Media Expo (aka Podcast Expo), you could always fall back on snarky comments about the expo next door that also dealt with portability. The Podcast Expo shared the Ontario Convention Center with the Portable Sanitation Association International (PSAI) Convention & Trade Show. In the interest of full disclosure, I must admit I made my share of jokes about this too.

Before we simply write off our portable brethren as just a fun party joke, perhaps it's worth checking if there's anything to learn from them. After all, it's a $1.5 billion a year industry according to the PSAI. Podcasting is method of distribution that didn't create a need but filled a need: worthwhile rich media that could be experienced away from the computer. Needless to say, the porta-potty also filled a preexisting need for sanitary mobility. The PSAI's only been around since 1970, so let's examine the PSAI vision statement that was part of this rapid growth and see if any of it applies to podcasting:

1. Is recognized internationally as the credible, authoritative voice of the portable sanitation industry.
2. Continues to educate the industry, general public and government entities and provides tools to promote safety and health.
3. Represents international members through a regional network and assists and promotes the setting of standards and services as a repository of information and resources for all.
4. Through our efforts, the environment is a cleaner, safer place.

As for #1, I think we know there'll never be one authoritative voice of podcasting, no matter how hard certain people might try. The controversies at the expo seemed to prove that no one's word was above scrutiny. Points #2 and #3 are a bit more appealing for podcasting, especially the need to educate the general public. As for #4, podcasting could be a safer place in terms of encouraging podcasters to normalize podcasts so as not to damage listeners' ears. Make the podcasting environment cleaner? No thank you.

Podcast Expo Excitement

I’m here at the Portable Media Expo and Podcast Conference listening to the keynotes. Well to be honest I’m not giving it my full attention, I’ve got a couple distractions. I don’t know what’s more exciting, launching the first major marketing campaign for a business, or working a conference that’s the first ever for your fledgling industry. Well I’ll never find out which is more exciting because we’re doing both at the same time.

If you’re here at the conference, be sure to track me down by sending me an e-mail.

Even if you’re not, pop over to Sell Out Big Time. We’ve built powerful technology to manage advertising campaigns for podcasts, which will be great for making money with your podcast but not fun stuff to play with. So we started Sell Out Big Time, which lets you insert parody ads in your podcast so you can test it out. It’s the first public live test of dynamic ad insertion into podcasts.

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